Best Full Service Brokers in India

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Best Full Service Brokers

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Among a vast majority of full-service brokers, there are some which really stand out. Here is our list of Best Full-Service brokers in India:


Full-Service BrokerOverall Rating
1Kotak Securities7.6/10
2Motilal Oswal7/10
3ICICI Direct6.8/10
4Angel Broking6.8/10
5Edelweiss Broking6.8/10
6HDFC Securities6.4/10
7Axis Direct6.6/10
8IIFL6.2/10
9Geojit financial6.2/10
10Reliance Securities5.8/10

Full-service brokers are a stockbroking firm that not only facilitates buying and selling of the stock but also provides its customers a variety of other services, for instance, investment advice, research reports, portfolio management service, wealth management services, retirement planning and much more.

They are different from discount brokers who are known to provide a limited number of services for a fixed brokerage fee.

An investor with a full-service broker will have to pay much higher brokerage as compared to a discount broker.

The full-service brokers also provide a large number of investment options to the investors like a mutual fund, FPO, IPO, loans products, debt instruments, and insurances.

We have carefully assigned a rating to these brokers based on the products and services being provided by them which includes Customer Service, Web Trading Platform, Mobile Platform, Research and Brokerage


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Read: Top 10 Stock Brokers in India

Top 10 Full Service Brokers In India 

Kotak Securities

Kotak Securities Limited is a stockbroking firm of Kotak Mahindra Group, which was founded in the year 1994. It is founded by Mr. Uday Raj Kotak and is headquartered in Mumbai and has a network of branches of almost 1300 branches in 350 cities. This full-service broker has the largest customer base in India of almost 1.5 million customers.

It offers a wide variety of trading platforms which are also compatible with lower bandwidth.

As this is a bank based full-service broker, it facilitates the opening of 3 in 1 account. Along with it, it also offers Kotak NRI Trading Account. Nonetheless, it has recently launched Free Intraday Trading, a low-cost intraday trading option.

Service/ProductRating(out of 10)
Customer Service7
Web Trading Platform8
Mobile Platform8
Research8
Brokerage7
Motilal Oswal

Motilal Oswal is one of the oldest stock broking company in India founded by Motilal Oswal and whose MD CEO is Raamdeo Agrawal.

It was incorporated in the year 1987 and has a presence in 550 locations across the country.

This full-service broker offers trading Smart Watch App, a unique trading platform. The brokerage fees charged by them is pretty reasonable

Other than this, it is an expert providing research reports and gives strong customer support to its 3,25060 customers through call support and online service called MO Genie.

Service/ProductRating (out of 10)
Customer Service6
Web Trading Platform7
Mobile Platform7
Research8
Brokerage7
ICICI Direct

ICICI Direct is the retail investment and trading firm of ICICI Securities whose MD CEO is Shilpa Kumar.

It has wide offline presence all across India with almost 200 branches at 87 locations.

It has gained the trust of customers due to its parent banking company, thus have almost 8,90,000 customers and complaint percentage of 0.0036%.

It is one of the top-most stockbrokers of India that facilitates the opening of 3 in 1 account, which ensures seamless transfer of funds.

In addition to this is also well known for its high-performance trading application, ICICI Trade Racer.

Service/ProductRating(out of 10)
Customer Service9
Web Trading Platform8
Mobile Platform5
Research6
Brokerage6
Angel Broking

Angel broking is one of the oldest stock broking companies of India. It was founded in the year 1987 by Mr. Dinesh Thakkar. This full-service broker is headquartered in Mumbai and has a presence in 1000 cities across India with almost 1 million customers.

It is well known for ARQ, an investment engine which Robo advisory services to its customers. In addition to it also has the latest technology trading platforms like Angel Mobile App and Angel Eye. It also provides expert research report facility

Service/ProductRating(out of 10)
Customer Service6
Web Trading Platform7
Mobile Platform8
Research7
Brokerage6
Edelweiss Broking Services Limited

Edelweiss Broking Services Limited was founded by Mr. Rakesh Shah in the year 1995 and is a part of Edelweiss Group. 

It has a wide network of 4250 franchises spread across the country in more than 120 cities. 

This full service broker was the first one in the country to offer the Online Account Opening Facility to its customers. Moreover, it also offers multiple channels of communication for it’s 9 lakh client base. In addition to all this, it offers call and trade facility to its clients that too free of cost. 

Service/ProductRating(out of 10)
Customer Service5
Web Trading Platform8
Mobile Platform7
Research8
Brokerage6
HDFC Securities

HDFC Securities is a full-service broking subsidiary of HDFC Bank and was launched in the year 2000.

This broking company whose MD CEO is Mr. Dhiraj Relli facilitates the opening of 3 in 1 account to its clients along with efficient and flexible trading platforms to its 6,52,900 customers which enable seamless trading. Additionally, it also provides NRI accounts opening facility.

It is one of the well-known stock broking company thus has complaint percentage of 0.026%.

Service/ProductRating(out of 10)
Customer Service9
Web Trading Platform6
Mobile Platform5
Research6
Brokerage6
 Axis Direct

Axis Direct is a full-service stockbroking subsidiary of Axis Bank, which was founded in the year 2005 by the founder of Axis Bank Mr. Arun Thakural.

It has the highest number of active clients in India but it has yet to evolve in respect to its offline presence. At present Axis, direct have offline branches in only 75 locations.

It offers its customers flat brokerage charges, however, the account opening and maintaining charges are very high.

In addition to all this, it also facilitates financial learning of its customers through ‘ Funtastic Learning’

As it is a bank based full-service broker, Axis Direct offers customer support in a variety of ways.

Service/ProductRating(out of 10)
Customer Service8
Web Trading Platform7
Mobile Platform6
Research6
Brokerage6
IIFL

India Infoline Limited is the stockbroking firm of IIFL Holdings Limited founded by R. Venkatraman and Nirmal Jain and incorporated in the year 1995.

This full-service broker has its corporate office and has its presence all across India in almost 4000 locations in 900 cities. In addition to this, it also has a presence abroad.

IIFL offers a wide variety of brokerage plans to its 2,03,983 active customers so that they can choose the brokerage plan according to their own needs. Therefore its average complaint percentage is 0.015%.

It is well known for its research services and also for IIFL Markets Mobile App that it provides to its customers

Moreover, this full-service broker also has a discount broking arm by the name ‘5 Paisa’ which offers quite competitive prices to customers.

Service/ProductRating(out of 10)
Customer Service5
Web Trading Platform7
Mobile Platform5
Research6
Brokerage7

Geojit BNP Paribas

Geojit BNP Paribas a full-service broker was founded in the year 1987 by C. J. George. Geojit BNP Paribas first launched the online trading platform and at present has offline presence in almost 550 cities with 8,00,500 customers.

It offers 3 in 1 account opening facility to its customers by collaborating with many prominent banks. It charges very nominal brokerage fees.

As far as customer care support is concerned, it has set up an online portal as well as many offline ways of communicating.

Service/ProductRating(out of 10)
Customer Service7
Web Trading Platform6
Mobile Platform6
Research6
Brokerage6
Reliance Securities Limited

Reliance Security was founded in the year 2005 as the stockbroking firm, of Reliance Capital. It is headquartered in Mumbai with presence across India in 1700 cities.

As a non-banking full-service broker, it offers only 2 in 1 account along with various value-added services. Moreover, it also offers an online trading portal through in-house well-secured trading website trade.rsec.co.in as well as offline trading through call and trade, a network of affiliates and branch dealing benches.

Reliance securities have the trust of the bigger brand in India Reliance however, it has very poor customer care support, thus it has only 1,21, 080 active customers with a complaint percentage of 0.018%.

Service/ProductRating(out of 10)
Customer Service7
Web Trading Platform5
Mobile Platform5
Research7
Brokerage5

Are you ready to open your brokerage account with a full service broker or tired of your current broker? Now you can take a look at all the latest offers available with these brokers along with the cost of opening an account and the brokerage charged by them right here.
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