Motilal Oswal : 30+ Years of Service – A Detailed Review

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Motilal Oswal Securities now known as Motilal Oswal Financial Services Limited (MOFSL) founded in 1987, is a full-time service broker with more than 1 million registered customers and presence in over 2200 locations across 550+ cities. The company was founded by Mr. Motilal Oswal, Mr. Raamdeo Aggrawal and Mr. Ajay Menon who is the MD & CEO of the broking and distribution businesses of Motilal Oswal Financial Services Ltd. (MOFSL). He is also the Whole Time Director of MOFSL. With Solid Research, Solid Advice as its guiding philosophy, Motilal Oswal clients are advised by the centralized advisory and dealing desk based in Mumbai.

Motilal Oswal Financial Services (MOFSL), is a well-diversified financial services company focused on wealth creation through knowledge. Motilal Oswal as a group of companies offers a wide range of services such as Retail Wealth Management (including securities and commodities broking), Portfolio Management Services, Institutional Broking, Home Finance, Private Equity, Investment Banking Services, and Asset Management.

Read : Our latest review on Motilal Oswal for the year 2020

Why invest with Motilal Oswal Financial Services Limited?

It comes as no surprise that Motilal Oswal has been awarded 6-time winner of Best Performing Equity Broker (National) by UTI-CNBC TV18 Financial Advisor Awards. The most special feature of MOSL Research is the Wealth Creation Report. It is work of the foremost value investor in India and the joint MD and promoter – Mr. Raamdeo Agrawal.

Motilal Oswal Financial Services Limited has been awarded:

  • MOSL has been listed in Fortune 500 India’s Largest Corporations
  • MOSL awarded as Best Broking Business of the Year at The Moneycontrol Wealth Creator Awards 2018
  • India ‘s Best Market Analyst Award for IT & FMCG sector by Zee Business
  • Motilal Oswal AMC Awarded “Best Portfolio Management Services Product 2018” At The India Wealth Awards 2018 by Association of International Wealth Management of India

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Motilal Oswal’s Trading Platforms

This Full-Service broker has two mobile apps MO Trader and MO Investor. Besides mobile apps, it also has a desktop application and a Smart watch app.

MO Investor

It gives a single view of a portfolio summary from its Comprehensive Portfolio Snapshot. Not only a single view but the apps also provides various other features like stock market quotes, mutual fund holdings, robo wealth manager and a chat assistant known as MO Genie. Here are some details about these services:

Target Investment Plan

Helps Investors fulfill their goals by investing in SIPs, TIP works based on targeted financial goals and recommend top mutual fund schemes based on their financial goals.

Though this feature is unique, several mutual fund advisors or investors do this with their excel knowledge. Motilal Oswal Target Investment Plan (TIP) is where one can input their financial goals along with tenure by which they want to achieve and mutual fund schemes recommendations and arrive the amount required for monthly SIP investment.

Target Investment Plan – Guide
Robo Wealth Management

Combining tech and advisory to eliminate human bias and provide customized advise which is specific to the needs of each and every user.

ACE Cash & ACE Derivatives:

It is an algorithm based portfolio management to accelerate returns and creating wealth.

MO Trader

Like its name, this is an exclusive app for traders. The My Wallet feature provides Single view snapshot of your orders, positions, and limits. The USP of this app is its also based products which are Trade guide signal, Option Writer, Option Decoder. Here are some details of the above-mentioned products.

Trade Guide Signal

First of its kind artificially intelligent and predictive trading engine which gives actionable Buy/Sell ideas for all asset classes which eliminates any possibility of Human bias or errors. It works on rule-based Trading strategies, users will also get real-time SMS giving entry and exit signals. Also provides comprehensive market Trendicator including Live Market Trend, the strength of the trend etc.

Option Writer

This tool helps in building your strategy with strong analysis on the market conditions and contracts. Here are some of its salient features:

  • Advice on preferences like Put/Call and Expiry
  • Choosing exposure to write Options against Holdings, Futures and Long Options.
  • Manage risk using spreads.
  • Select and execute all ideas with a single click.
Option Writer
Option dCoder

This tool helps in managing and monitoring your Options portfolio. This tool not only decodes your payoff at different price levels and volatility but also provides risk assessment and management through parameters like market volatility, delta, theta, vega, and gamma. Here are some of the features for it:

Option Dcoder
  • Simulation of trades to test impact
  • Alter position to get desired PnL
  • Risk Management using greeks
  • Trade execution at a single click to get desired PnL
Desktop Application

Like many other brokers Motilal Oswal Financial Services offers desktop application for trading. Here the users get access to over 30,000 Motilal Oswal’s research report. Motilal Oswal offers a unique guiding tool for its customers which auto-generates buy/sell ideas which is known as Trade Guide Signal. Some of the key features include:

  • Faster Trade execution with 1 second refresh rate
  • Large number of Trading indicators aided by modern charting tools
  • Technology that enables you to leverage 20 times your margin
  • Research recommendations derived from Hours/Daily/Weekly/Monthly/Yearly data.
  • Trade Guide signal to generate auto Buy/Sell ideas.
Desktop Application

Yet to open a Demat account? Clickhere to open one!

Smart Watch

Smart watch is another tool where the users can view their portfolio status, get real- time market notifications and updates on their smart watches when they are on the  move. Some of its essential features are:

  • Instant notification on market updates.
  • Instant information on the Global indices as well as insight on markets top gainers and losers.
  • Know the real net worth of your portfolio across all asset classes.
  • Know your mark to market and open positions.
  • Check margins in both Cash and Commodity Segments.
Smart Watch

Motilal Oswal’s Research

Motilal Oswal has 30 years of research experience in stock markets. It provides 30,000+ research reports across 260+ companies and 21+ sectors and has a dedicated large cap, mid cap & technical research teams. MOFSL provides advice across Equity, Derivatives, Commodity, Currency and Mutual Funds along with Customized actionable strategies to suit investment styles & risk profile.

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Types of Accounts:

Value Pac

This subscription scheme is ideal for active traders and experienced investors where you will get discounts on the brokerage you pay within a defined period to use it. With a Value Pac account one can enjoy the benefits of placing trades at reduced charges. You will have to pay some upfront brokerage while opening an account.

Here are the details:

Value Pac Schemes
 Monthly VPQuarterly VP Half Yearly VPYearly VP
Scheme NameVP 2.5kVP 2.5kVP 5kVP 25kVP 50k
Upfront Fees(INR)2500250050002500050000
Validity (Days)303090180365
Account Opening Fees(INR)00000
DP (AMC)1st Year Free1st Year Free1st Year Free1st Year Free1st Year Free
DELIVERY Brokerage
Min (paise)32222
INTRADAY Cash segment
1st leg Max0.00030.00030.00030.00020.0002
2nd leg Max0.00030.00030.00030.00020.0002
Cash min 1st leg (paise)32222
Cash min 2nd leg (paise)32222
1st leg & 2nd leg if carry forward0.00030.00030.00030.00030.0003
2nd leg if same day square off0.00030.00030.00030.00010.0001
FUT MIN 1st leg (paise)33232
FUT MIN 2nd leg (paise)33211
FUTURES (1st leg & 2nd leg)6070604050
futures 1st leg & 2nd leg (INR)2020202020

Quick Tip: The more money you invest using a Value Pac subscription the lesser will be the brokerage.

Margin Account

In a Margin Account a customer has to pay a defined upfront margin while opening an account. Contrary to the Value Pac scheme you don’t have to pay any upfront brokerage as the brokerage percentage is decided as per your initial deposit. The more the deposit you have  the lesser brokerage you will end up paying. This type of account is best suited for new investors or those who are new to the market.

You can also try to negotiate your brokerage plan with the executive of the full service broker as a lot of times you can get a good deal based on your negotiation skills. Here is the detailed brokerage structure and comparison between a Value Pac account and Margin account below:

SegmentValue PacMargin Account
Delivery Based Trades0.25% to 0.18%0.30% to 0.25%
Intraday Trades0.03% to 0.015%0.03% to 0.025%
Futures Trades0.03% to 0.025%0.03% to 0.025%
Options Trades₹60 to ₹50 per contract₹10 to ₹50 per contract


There are multiple types of charges that a client is supposed to pay which includes account opening charges , maintenance charges, brokerage, transaction charges etc.

MOSL Account Opening Charges
Trading Account Opening Charges (One Time)1000
Trading Annual Maintenance Charges0
Demat Account Opening Charges (One Time)0
Demat Annual Maintenance Charges441
Transaction Charges

Apart from account opening fees there are some other charges known as transaction charges that are levied on the customer while making transactions, kindly refer below for details:

Equity Futures0.015% to 0.05%
Equity Options₹25 to ₹100 per Lot
Currency Futures₹20 per Lot
Currency Options₹20 per Lot

Complaints received  in NSE:

This is the historical list of complaints for clients working with MOFSL:

ExchangeFinancial YearActive ClientsTotal Complaints

If you want the detailed comparison of Total Complaints by customers against the broker, kindly Click on this link.

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