Axis Direct Review 2020 : Genuine Full-Service Broker

Axis Direct Review 2020

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Axis Securities Ltd. is the stockbroking subsidiary of Axis Bank, the third-largest private sector bank in India. Axis securities offer stockbroking services and other financial products to its customers through Axis Direct.

It was established in the year 2005 and ever since has emerged as India’s 4th largest providers of Demat account in India, with branches spread across the country.

Axis direct has a network of advisory services and branch offices located in more than 30 cities of India. It also offers services through a vast network of over 2500 branches of Axis Bank across the country.

This Axis Direct Review 2020 discusses the products and services of the full-service broker who is a subsidiary of Axis Bank, which is the third-largest private sector bank in India, which provides services for making an investment under the brand name Axis Direct.

It is among the top 10 brokers of India with over 4,20,000 active clients. The Full-service broker has a membership with NSE, BSE, MCX-SX, MSEI, which makes it possible for its clients to trade across many financial segments as

Thus, Axis Direct brings all the investment options under one roof, so that customers can diversify their portfolio.


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Why Invest with Axis Direct

Here are some reasons why you should invest with Axis Direct

  • Provides 3 in 1 Demat  account facility to its customers
  • Hassle-free fund transfer
  • Multiple options for trading and investments
  • Flat rate brokerage charges
  • Good quality recommendations are given
  • Gives free learning opportunities to its customers through webinars, seminars, and tutorials, etc.

Awards and Accolades achieved by Axis Direct

Few of the awards and accolades achieved by Axis Direct are listed below:

  • MCX Award in the year 2019 for “First foot forward on evolving regulatory development”
  • DMA Asia ECHO Silver Award, in the year 2018 for “Enabling better online trading”
  • BSE Commodity Equity Outlook Award in the year 2018 for “Top equity Broker Of The Year“
  • 7th ACEF Global Customer Engagement Award, in the year 2018, for ”Best marketing innovation”
  • DIGIIXX Award in the year 2018 for “Best Email Marketing Campaign”

Axis Direct Trading Platform

This full-time broker offers many trading platforms to its customers. The customers can choose any platform for trading depending on their own preference and trading style.

 Enlisted below are the trading platforms of Axis Direct

Axis Direct Web Portal

This is a web-based portal of Axis direct, which makes investments quite easy.

SALIENT FEATURES

  • Works on all devices including smartphones, tablets, and desktops.
  • Customized filters and search bars help find exactly what is needed.
  • Keeping a tab on the live markets is easy.
  • Card view highlights the crucial information.
  • Built-in smart INVEST and TRADE buttons allow quick trading.
  • Webinars, videos, and quizzes help customers gain knowledge about investments.
Axis Direct Web Portal
Axis Direct Swift Trade 3.0

This is a web-based trading platform provided by Axis direct. The customer does not have to download or install any software. The customer is provided a certain link, using which the customer can start trading. This platform is automatically refreshed and also provides live streaming of the quotes.

SALIENT FEATURES

  • Personalization of screen and the dashboard.
  • Ease of placing orders with the help of keyboard shortcuts
  • Investing tips and research ideas are provided
  • No need to refresh, as the live streaming of the quotes is given automatically.
  • Creating multiple market watch allows tracking the stocks and the contracts that the customer wishes to follow.
Axis Direct Swift Trade
Axis Direct Trade

This is a terminal-based trading portal, that is required to be downloaded and installed on your computer or laptop.

This desktop-based application allows customers to trade from anywhere; all because of the flexibility and portability of this platform.

SALIENT FEATURES

  • Customers can quickly search for whatever they want through the Search bar
  • The user-friendly and clutter-free interface allows easy navigation.
  • Instant availability of updates on the important information regarding, Order status, order positions, and MTM.
  • Customers can easily learn to trade through videos and tutorials.
  • Includes shortcut keys that enable placing orders and accessing the reports very quickly.
  • Notification and alerts can be set according to the preference of the customers
Axis Direct Trade
Axis Direct Mobile App

The Axis Direct mobile app is one of the leading mobile trading applications in India. This application can be easily downloaded, and there is only a two-step registration required to access the platform through your smartphone.

SALIENT FEATURES

  • Provides intraday charts with every detail of movement
  • Placing of market orders can be done even during non-market hours
  • Can be customized to create multiple watch list
  • Real-time streaming of the quotes
  • Ease of tracking of portfolio
  • Listing your favorite stocks to your watch list
Axis Direct Mobile App

Axis Direct Customer Care

These days the customers have very high expectations from customer care. The resolution quality, turn around time, skills of the customer care executive are all the factors that affect the customer care service.

Axis Direct provides the following modes of communication with the customers:

  • Offline branches
  • Toll-Free Number
  • Email
  • Whatsapp
  • Phone Number
  • Social Media
  • Web Form

Axis direct is quite good at providing customer care service. It provides offline assistance to its customers through phone calls and offline branches, and online assistance to the customers through, email, social media. The resolution quality of this full-time broker is also good. Thus one can depend on the customer service facility provided by the axis bank.

Axis Direct Research

This bank-based broker provides customers with recommendations based on the research. The various recommendations are given, based on whether you want to make an investment for a long time or a short time.

It is differentiated into three levels

  • The ideas are given regarding mutual funds, trading, SIP and investment in general.
  • Users also get reports regarding various investments, mutual funds, technical analysis, and daily derivatives.
  • By using the tools provided by the broker, the customers can perform their own technical analysis.

By using these methods, the customers can perform the research on the parallel level, to check the accuracy of the recommendations given by the Axis Direct.

How to Open an Account

The axis bank allows its clients to open a 3 in 1 Demat account, which allows hassle-free fund transfer.  The 3 in 1 account feature allows you to integrate your bank account directly to your trading account, which facilitates easy fund transfer.

The Axis Direct 3 in 1 account can be opened in just 15 minutes. But, Axis direct makes it mandatory for customers to open a savings account with Axis bank only after which the customer can open a Demat account with Axis Direct.

Key Features of Axis Direct Demat Account

  • Ease of accessing your securities online as well as offline.
  • Allows seamless transactions
  • Ease  of conversion of funds from physical form to electronic form and vice versa
  • Online and offline transfer of funds is made easy
  • Dividends are credited to your account automatically

Normally, the customers have to pay the account opening charges and the annual maintenance charges, for opening the Demat account with any company.

Pricing

 The Axis Direct Demat account opening charges and the AMC of Axis direct are as follows,

Trading Account Opening Charges (One Time)₹999
Trading Annual Maintainence Charges0
Demat Account Opening Charges (One Time)0
Demat Annual Maintainence Charges(Yearly Fee)₹650

AMC for the first year is waived off and the company does not charge AMC fee for the first year of account opening. Axis Direct is considered to be a premium Stockbroker Company.

Brokerage Charges

The general brokerage charges levied by the Axis Direct are as follows:

SegmentBrokerage Fee
Equity Delivery0.50%
Equity Intraday0.05%
Equity Futures0.05%
Equity Options₹100 per Lot
Currency Futures0.05%
Currency Options₹100 per contract
AXIS TRADE @20 PLAN

Recently, Axis Direct has introduced trade @20 plan”, where its customers have to pay flat INR 20 per executed order. These charges are applicable across all the trading segments.

 

SegmentBrokerage Charges
Equity Delivery₹20 per executed order
Equity Intraday₹20 per executed order
Equity Future₹20 per executed order
Equity Options₹20 per executed order
Currency FuturesNot Applicable
Currency OptionsNot Applicable
Commodity FuturesNot Applicable
Commodity OptionsNot Applicable

Nevertheless, the customers have to maintain the minimum balance of INR 75000 in the Axis bank account or can also opt for the subscription fee of INR 250 per month to avail of this facility of paying INR 20 per executed order.

Axis Direct Margin

The customers get following leverage or exposure across the various segments, which is as follows,

SegmentMargin
Equity DeliveryUpto 10 times Intraday
Equity FuturesNA
Equity OptionsNA
Currency FuturesNA
Currency OptionsNA

Axis Direct Consumer Complaint Report

Axis direct complaint reports provide details about

  • Number of complaints received by stock exchanges for Axis Direct
  • A number of active clients
ExchangeFinancial YearActive ClientsTotal Complaints
NSE2019-2031140017
NSE2018-1941677524
NSE2017-1840476935
NSE2016-1725900632
NSE2015-1618432529
NSE2014-1512029224
NSE2013-147733316

To access the complete list of complaints registered against brokers with NSE, just click on this link

Conclusion

The account opening charges and annual maintenance charges are pretty high. Moreover, the brokerage charges are also quite high. This is the reason why the Axis Direct is considered to be a premium stockbroker.

The trading platforms and the services provided by the Axis Direct are undoubtedly good, but all these services can only be availed by only those who can pay such high charges.

Axis Direct Review 2020

Best Broker India

Customer Service
Web Trading Platform
Mobile Trading Platform
Educational Material
Brokerage

Summary

3.2

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