Angel Broking : Personalized Trading Experience – A Detailed Review

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The Angel Group has emerged as one of the top 5 retail stock broking houses in India, having memberships on BSE, NSE and the two leading commodity exchanges in the country i.e. NCDEX and MCX. Angel Broking Ltd is also registered as a depository participant with CDSL. The group is promoted by Mr. Dinesh Thakkar, who started this enterprise as a small sub-broker in 1987 with staff strength of 3 personnel. As on date, the group is managed by a team of 150 professionals & 1250+ support staff and a nation wide network comprising 54 branches, over 2900 + sub brokers and business associates and 10000 terminals which cater to the requirements of 130000+ retail Clients.

Angel Broking has been awarded as a Major Volume Driver between 2005-2009, Best Retail House +Fastest Growing Equity House (2011, 2013) and also has the Largest Distribution Network (2009, 2013, 2014) due to its constant efforts to grow into a major player in the Indian finance industry.

Angel Broking provides a wide array of Products to its retail clients which include:

  •  Equity Trading
  •  Currency Trading
  •  F&O Trading
  •  Commodity Trading   

Apart from that it primarily provides financial services to it large number of clients which include:

  • Demat Account –  Intraday Trading –
  • Portfolio Health Score
  • Loan Against Shares
  • Trading Account
  • Portfolio Management Service
  • IPO/OFS
  • Stock Advisory

Angel Broking has been present in this industry since 1987 known for providing technology enabled demat and trading account and assisting clients with technical and fundamental guidance. They have a consistent focus on technology which as enabled them to sustain in the market for a long time. One of the recent additions is ARQ is a rule-based investment engine which applies artificial intelligence to create predictive investment recommendations supported by machine learning, cutting-edge cognitive technology, and deep industry insight.

ARQ helps clients in making investments across all risk classes based on how much risk they want to take.

ARQ is powered by Noble prize winning “Modern Portfolio theory” giving you a personalised investment advice.This is an algorithm based engine where large amount of data is processed to offer you the most suitable investment combination as per your risk horizon and financial goals.

ARQ Software

Reasons to choose ARQ:

  • Powered by powerful machine learning algorithms
  • No human/emotional bias involved
  • Personalised advice to customers at no extra cost
  • Easy to backtest against benchmarks

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Angel Broking Trading Platforms

We will be providing the latest detailed review of Angel Broking’s trademark mobile App/web applications for online trading. They have 3 application designed to make trading simpler namely the Angel Broking Mobile App, Angel Broking Trade and Angel Speed Pro. Here is a detailed review of these applications:

Angel Broking Mobile App 

This mobile has been developed to help users with their trading and investment requirements. It is powered by their artificially intelligent, hi-tech auto advisory engine  ARQ which helps clients by giving reliable recommendations for the top performing stocks and mutual funds.

Simple, Speedy & Secure. You also get alerts to rebalance your portfolio along with in-depth market analysis & advanced charting to help you beat the market. Innovative features like faster stock-tracking with multiple watch lists, auto news updates & real time fund transfer-ability through 40+ banks, empower every Angel Broking mobile app user with the freedom to trade on the go, instantly with 100 % convenience.

Angel Broking Mobile App

Here are a few salient features of the mobile trading app:

  • Multiple Watch lists across segments
  • In-depth Reports of Indian & Global Markets
  • Instant News Updates
  • Market Trends to help you keep a tab on every movement in the market
  • Invest in Mutual Funds
  • Profiling based mutual funds advisory
  • View your Funds summary reports and Mark payout for your holdings
  • View your detail Profile information
  • Now track your basic portfolio for Equity and Mutual funds
  • View advisory calls, detail research reports
  • View Basic ratios and last 5 corporate actions for stocks
  • View detail research reports
  • Now Track your ARQ portfolio and rebalance with just two clicks
  • Get personalized ARQ notifications on basket maturity
  • Now access last 10 transactions for Ledger, DP and Funds reports directly from the app
  • Now track your derivative portfolio through the Angel Broking Mobile App

Awarded the ‘Best Mobile Trading App’ award at the Global Marketing Excellence Awards in 2016

Customer Rating: Average rating (3.7/5)

Angel Broking Trade 

An extension to their trading platform “Angel Eye”,  it is a browser-based online trading platform to manage and make informed investments decisions based on the whole host of tools and a simplified interface designed to meet the clients needs . You don’t need to install any application to access Angel Broking trade. Here are some of the salient features of this application:

  • Easily track your portfolio by making stock watchlists, tracking stocks , using technical chart indicators and making scheduled investments.
  • Get up to date market information, live stock updates, live news from reliable sources and detailed research reports.
  • Manage your entire family’s account
  • Get timely updates via SMS, email and app regarding your stocks.
  • Analyse like a pro using stock screener tool.
Angel Broking Trade
Angel SpeedPro 

A desktop based trading software with single window trading experience

Unlike Angel Broking Trade which is browser based application Angel Speed Pro is an installable software which can be downloaded and installed on your computer. It is a fully functional trading terminal allowing fast execution of orders with full time monitoring, easy fund transfer facility to over 40+banks with an integrated UPI based payment facility, streaming quotes and charts with multiple indicators. Its features include:

  • News Flash
  • Open in excel( Live market in excel with high refresh rate)
  • Combined Best five
  • Heat Map analysis
  • Intraday, Historic and continuous charts with various patterns.
  • Dedicated research team which provides daily calls and research reports

Don’t have a Demat account? Click here to open one!

Fund Transfer

Fund Transfer to your Angel Broking Account can be done in the following 4 ways

  • Trading Platform
  • Angel Back Office
  • Demand Draft
  • Check Deposit

Pricing

Most full service brokers charge higher brokerage than discount brokers because of the large amount of services they offer to their clients. However Angel Broking’s tend to become reasonable the more volume you trade with them. Hence it will be cheaper to trade with them if trade higher volumes. Here are the details of their account opening charges :

Trading Account Opening Charges (One Time)0
Trading Annual Maintenance Charges0
Demat Account Opening Charges (One Time)0
Demat Annual Maintenance Charges450
Angel Broking Brokerage Charges

Brokerage are the charges levied by a financial service provider(broker) as a percentage of the total transaction that a client has made through them. To understand this using an example: Suppose you trade 1000$ of stock through a broker and the broking charges levied by the user is 0.04%, then the total brokerage charged by the broker would be 40$ on this particular transaction.

As discussed earlier being a full service broker Angel broking charges a higher brokerage as compared to discount brokers which also vary on the type of client and the amount of margin money they pay, here is a look at some of the brokerage plans introduced by Angel Broking for their customers:

Angel Classic

This plan is meant for those who are beginners to the world of investing in the stock market.The margin money paid by the customer is usually 10,000 at the time of opening the account and AMC charged on this type of account is 450 from the first year.

Angel Preferred

This plan is meant for those who are more familiar with the stock market  and hence the initial margin money is 25,000 which the customer can use to trade once the account is opened. Since the margin money paid is more the brokerage charged to these account will be less as compared to Angel Classic account.

Angel Premier 

Any customer who pays the initial margin money in between 50,000- 99,999 is qualified for the Angel Premier plan. AMC of 450 starts from the third year with the first 2 years being free.

Angel Elite

These account holders pay the least brokerage fee since they have pay initial margin money as greater than 1,00,000. AMC charges start from the fourth year with the first three years free.

Here is detailed brokerage structure as per the broking plan:

Brokerage Plan TypeClassicPreferredPremierElite
Initial Margin Money10,00025,00050,0001 Lakh
Equity Delivery0.40%0.28%0.22%0.16
Equity Intraday0.04%0.03%0.02%0.02%
Currency Futures0.02%0.01%0.01%0.01%
Currency Options₹8₹7₹6₹4
Commodity Delivery0.30%0.30%0.30%0.30%
Commodity Intraday0.02%0.02%0.02%0.01%
Transaction Charges

Apart from account opening fees and brokerage a customer also has to pay for taxes and transaction charges which has been provided in detail below:

SegmentBrokerage
Equity Intraday0.00325%
Equity Delivery0.00325%
Equity Futures0.00190%
Equity Options0.05%
Currency Futures0.00190%
Currency Options0.05%
Commodity0.03%

Angel Broking Complaints:

The quality of customer service of a broking firm can be gauged by the no. of complaints registered with the regulator i.e NSE, kindly find the details below:

ExchangeFinancial YearActive ClientsTotal Complaints
NSE2018-19413156210
NSE2017-18363663356
NSE2016-17230194328
NSE2015-16170808279
NSE2014-15160358198
NSE2013-14140174347
NSE2012-13787923467

Current Offers on Angel Broking Demat and Trading Account

  • Get Lifetime Free* Demat A/c
  • Get Flat 20% discount on Online Brokerage
  • Open 100% Free* Demat & Trading A/C
  • Start Trading in just 1 hour


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