One of India’s biggest full-service retail broking houses, Angel Broking is a part of the Angel Group incorporated in 1987. The registered DP with CDSL allows users to trade across NSE, BSE, MCX, NCDEX, and MSEI (Metropolitan Stock Exchange of India).
This Angel Broking review talks about how the broker offers its services across various platforms including online and digital platforms as well as a physical network of over 11,000 sub-brokers and more than 110 pan-India branches across over 1800 towns & cities.
On top of its strengths like knowledge, expertise, and technology innovation, the broker has gained accolades through a number of awards. Some prominent ones include ‘Major Volume Driver’ by BSE, 5 years in a row from 2005-2009, ‘Fulcrums of Commodity Derivatives Market’ by MCX in 2018, ‘CEO Award for Best Performing Trading Platform for 2018 in India’ at Tefla’s BSE Commodity Equity Outlook Weekend 2018, Best Retail House + Fastest Growing Equity House (2011, 2013), and also has the Largest Distribution Network (2009, 2013, and 2014).
As the industry has moved on to lower brokerage charges as a whole, now we can see even Angel Broking pivot to this low brokerage model. They have also started placing their focus on technology with major improvements in their existing trading platforms like Angel Broking Speed Pro, Angel broking Mobile App, Angel broking Trade.
They have also introduced ARQ which is completely based on algorithms and has no human intervention required, providing recommendations on which products you should invest in.
Angel Broking provides a wide array of products to its retail clients which include:
Apart from that it primarily provides financial services to its large number of clients which include:
- Demat Account – Intraday Trading
- Portfolio Health Score
- Loan Against Shares
- Trading Account
- Portfolio Management Service
- Stock Advisory
Angel Broking has been present in this industry since 1987 known for providing technology-enabled Demat and trading accounts and assisting clients with technical and fundamental guidance. They have a consistent focus on technology which has enabled them to sustain in the market for a long time. One of the recent additions is ARQ, a rule-based investment engine that applies artificial intelligence to create predictive investment recommendations supported by machine learning, cutting-edge cognitive technology, and deep industry insight.
ARQ helps clients in making investments across all risk classes based on how much risk they want to take.
ARQ is powered by Noble prize-winning “Modern Portfolio Theory” giving you personalized investment advice. This is an algorithm based engine where a large amount of data is processed to offer you the most suitable investment combination as per your risk horizon and financial goals.
Reasons to choose ARQ:
- Powered by powerful machine learning algorithms
- No human/emotional bias involved
- Personalized advice to customers at no extra cost
- Easy to backtest against benchmarks
Angel Broking Trading Platforms
We will be providing the latest detailed review of Angel Broking’s trademark mobile App/web applications for online trading. They have 3 applications designed to make trading simpler namely the Angel Broking Mobile App, Angel Broking Trade, and Angel Speed Pro. Here is a detailed review of these applications:
Angel Broking Mobile App
This mobile app has been developed to help users with their trading and investment requirements. It is powered by their artificially intelligent, hi-tech, auto advisory engine ARQ which helps clients by giving reliable recommendations for the top-performing stocks and mutual funds.
Simple, Speedy & Secure. You also get alerts to rebalance your portfolio along with in-depth market analysis & advanced charting to help beat the market. Innovative features like faster stock-tracking with multiple watch lists, auto news updates & real-time fund transfer-ability through 40+ banks empower every Angel Broking mobile app user with the freedom to trade on the go, instantly with 100 % convenience.
Here are a few salient features of the mobile trading app:
- Multiple Watch lists across segments
- In-depth Reports of Indian & Global Markets
- Instant News Updates
- Market Trends to help you keep a tab on every movement in the market
- Invest in Mutual Funds
- Profiling based mutual funds advisory.
- View your Funds summary reports and Mark payout for your holdings
- View your detail Profile information
- Now track your basic portfolio for Equity and Mutual funds.
- View advisory calls, detail research reports.
- View Basic ratios and last 5 corporate actions for stocks.
- View detail research reports.
- Now Track your ARQ portfolio and rebalance with just two clicks.
- Get personalized ARQ notifications on basket maturity.
- Now access the last 10 transactions for Ledger, DP and Funds reports directly from the app.
- Now track your derivative portfolio through the Angel Broking Mobile App.
Awarded the ‘Best Mobile Trading App’ award at the Global Marketing Excellence Awards in 2016
An extension to their trading platform “Angel Eye”, it is a browser-based online trading platform to manage and make informed investment decisions based on the whole host of tools and a simplified interface designed to meet the clients’ needs. You don’t need to install any application to access Angel Broking trade. Here are some of the salient features of this application:
- Easily track your portfolio by making stock watch lists, tracking stocks, using technical chart indicators and making scheduled investments.
- Get up to date market information, live updates about stocks, live news from reliable sources and detailed research reports.
- Manage your entire family’s account
- Get timely updates via SMS, email and app regarding your stocks.
- Analyze like a pro using the stock screener tool.
Desktop-Based trading software with single window trading experience
Unlike Angel Broking Trade which is a browser-based application, Angel Speed Pro is an installable software that can be downloaded and installed on your computer. It is a fully functional trading terminal allowing fast execution of orders with full-time monitoring, easy fund transfer facility to over 40 banks with an integrated UPI based payment facility, streaming quotes, and charts with multiple indicators. Its features include:
- News Flash
- Open in excel (Live market in excel with high refresh rate)
- Combined Best five
- Heat Map analysis
- Intraday, Historic and continuous charts with various patterns.
- The dedicated research team which provides daily calls and research reports
Fund Transfer to your Angel Broking Account can be done in the following 4 ways
- Trading Platform
- Angel Back Office
- Demand Draft
- Check Deposit
Angel Broking Pricing
Most full-service brokers charge higher brokerage than discount brokers because of the large number of services they offer to their clients. However, Angel Broking tends to become reasonable the more volume you trade with them. Hence, it will be cheaper to trade with them if trade higher volumes. Here are the details of their account opening charges:
|Trading Account Opening Charges (One Time)||0|
|Trading Annual Maintenance Charges||0|
|Demat Account Opening Charges (One Time)||0|
|Demat Annual Maintenance Charges||450|
In addition, there is a one-time charge for POA (Rs. 50) and KRA (Rs. 36) + service tax.
Angel Broking Brokerage Charges
Brokerage is the charges levied by a financial service provider (broker) as a percentage of the total transaction that a client has made through them. To understand this using an example: Suppose you trade 1000$ of stock through a broker and the broking charges levied by the user is 0.04%, then the total brokerage charged by the broker would be 40$ on this particular transaction.
As discussed earlier being a full-service broker Angel broking charges a higher brokerage as compared to discount brokers which also varies with the type of client and the amount of margin money they pay, here is a look at some of the brokerage plans introduced by Angel Broking for their customers:
This plan is meant for those who are beginners to the world of investing in the stock market. The margin money paid by the customer is usually 10,000 at the time of opening the account and AMC charged on this type of account is 450 from the first year.
This plan is meant for those who are more familiar with the stock market and hence the initial margin money is 25,000 which the customer can use to trade once the account is opened. Since the margin money paid is more the brokerage charged to this account will be less as compared to Angel Classic account.
Any customer who pays the initial margin money in between 50,000- 99,999 is qualified for the Angel Premier plan. AMC of 450 is charged, starting from the third year with the first 2 years being free.
These account holders pay the least brokerage fee since they have to pay initial margin money as greater than 1,00,000. AMC charges start from the fourth year with the first three years free.
Angel iTrade Prime
Under this plan, the broker announced zero brokerage for lifetime on Equity Delivery transactions. And, trading on other segments including F&O, Intraday, Commodities, and Currencies will attract a charge of Rs. 20 per order.
Here is a detailed brokerage structure as per the broking plan:
|Brokerage Plan Type||Classic||Preferred||Premier||Elite||iTrade Prime|
|Initial Margin Money||10,000||25,000||50,000||1 Lakh||–|
|Equity Intraday||0.04%||0.03%||0.02%||0.02%||Rs. 20|
|Currency Futures||0.02%||0.01%||0.01%||0.01%||Rs. 20|
|Currency Options||₹8||₹7||₹6||₹4||Rs. 20|
|Commodity Delivery||0.30%||0.30%||0.30%||0.30%||Rs. 20|
|Commodity Intraday||0.02%||0.02%||0.02%||0.01%||Rs. 20|
Apart from account opening fees and brokerage a customer also has to pay for taxes and transaction charges which has been provided in detail below:
Angel Broking Margin
Angel Broking offers Margin services in Intraday, delivery, currency and commodity sections. Here are the details of the margin plans.
|Equity Delivery||Upto 3x with 24% interest per year|
|Equity Intraday||Upto 10x|
|Equity Future||Upto 4x|
|Equity Options||3x for shorting|
|Currency Future||Upto 2x|
|Currency Options||Upto 5x for shorting|
Angel Broking Complaints
The quality of customer service of a broking firm can be gauged by the no. of complaints registered with the regulator i.e. NSE, kindly find the details below:
|Exchange||Financial Year||Active Clients||Total Complaints|
Angel Broking is known for its offline presence majorly in the tier-2 cities which makes it one of the biggest full-service brokers in India. They also have been working on providing dynamic trading software for their customers which allows them to be more profitable.
Angel Broking has also done a reasonable job when it comes to providing quality research for their customers.
Apart from this, it can be said that the broker does not provide good customer service with most clients complaining of high turn around time from these brokers which can often lead to losses for the customers.
Hence, we can conclude that Angel Broking is one of the most experienced brokers in India and provides excellent products to its customers but definitely lags behind in the customer service department which needs to be improved.
Current Offers on Angel Broking Demat and Trading Account
- Refer and earn gift vouchers worth Rs. 1000/- on each successful refer
- Free Equity Delivery for Lifetime
- Start Trading in just 15 minutes
Angel Broking Review